Create a Case for New Products and Services

In this project-centered course, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You鈥檒l learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure.

Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You鈥檒l present your case in both a one-page document and an optional 10-minute video presentation.

This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry and senior level professionals in a variety of industries including education, healthcare, business and not-for-profits, will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality.

This course is not eligible to be evaluated for 麻豆传媒社区 course credit.

 

  • All USG sponsored MOOCs, designed and delivered by KSU faculty, are available at no charge to KSU students, faculty and staff via their NetID.
  • Open Online Course: All participants have the option to audit this course at no charge. All elements of the course, except the graded assignments are available.

    Open Educational Resources: This course makes use of open educational resources, and we support the use of these resources and encourage their sharing.

    Course Certificate: Learners who are seeking formal recognition for successfully completing each of the levels of the Business Model Canvas: A Tool for Entrepeneurs and Innovators may do so by purchasing the Coursera Course Certificate for $49. This provides access to the graded assignments, as well as a digital course certificate that can be shared with your network. Financial Aid is available for learners who cannot afford the fee. Learn more and apply from within the course. 

  • Dan Stotz

    Dan Stotz, M.S., CIP

    Director, Online Executive Education

    Michael J. Coles College of Business

  • What are the course requirements and structure?

    To complete the project used throughout the course, you鈥檒l need to access the Business Model Canvas from either the  or , or via the Creative Commons license offered by .

    Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you鈥檒l master the course content more efficiently; you鈥檒l also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you鈥檒l have a finished project that you鈥檒l be proud to use and share.